Social media is undoubtedly a powerful tool when it comes to communication and giving a call for action. You should never underestimate the value of social media sites such as Facebook, Twitter, Instagram, blogs, and any other form of media platforms when fundraising for cancer. You need to master the strategies of using social media for fundraising, which include the following.
Explain Why it Matters
If you want people to get actively involved in your fundraising projects, make them feel as though their contributions will make a difference. Have a breakdown of the needs you have, why you are doing the fundraising, and where the money they will be contributing will be channelled to. Do a comprehensive post so that when they read why, they fully understand why their contribution is needed. Be consistent in your posts if you want to catch the attention of many people.
Give it a Human Face
It is simpler to convince people to contribute towards a cause if there is a human face behind it. For instance, it is easier if there are photos of people who are affected by cancer. You can have patients share their experience with cancer and appeal for people to help. It can also be a cancer survivor narrating why little donations, even if it is for buying something as necessary as the masks like the ones at MaskZ of Sweden, will help in improving lives.
Work With Influencers
Some social media influencers have amassed a considerable following and can help you reach your target audience faster. Reach out to them and ask them if they are open to sharing some of the posts you are putting up on social media.